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Nigeria represents a "cauldron of opportunities" for digital marketing businesses according to a leading marketing executive Abasiama Idaresit, founder of Wild Fusion.

() Abasiama Idaresit, founder of Wild Fusion, a digital marketing agency, told How We Made It In Africa there were prospects across all sectors including Digital marketing, "from the service industry to agriculture to banking to consumer goods".

The digital marketing sector is also proving strong enough to attract back Nigerians who had moved abroad. Remi Dada, a digital marketing professional at Google Nigeria, told the website "It is a very exciting time to be in Nigeria because our internet revolution is coming very late."

The scale of the opportunities by Idaresit are demonstrated in the meteoric growth of his own company. Wild Fusion has grown from nothing to a $ 1m business in a few years by 2012 and is on course to double that in 2013 with no external funding, bootstrapping all the way.

It has also expanded beyond Nigeria, where its client list includes Pepsi, Vodafone and Unilever, to include Ghana and Kenya.

In addition, the company is building proprietary technology, which will give small businesses a simple interface for deploying online advertising. This, said Idaresit, would "enable Africa to compete in the global….

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