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() A radical new approach to the design, manufacture and distribution of high-end automotive accessories has launched. The startup company, Anthem Wheels, produces custom truck and Jeep wheels through the help of its "Team Anthem" network – an online community of thousands of off-road enthusiasts who collaborate with the company to offer suggestions and critiques throughout the design process.

Once the new product designs are confirmed, the wheels go to production and then are sold exclusively through the Anthem Off-Road website. By cutting out the middlemen in this way, Anthem is able to deliver a higher quality product at a more affordable price than traditional manufacturers. They call it "Wheel Democracy in Action."

"Anthem Off-Road plans to break as many industry rules as possible in our quest to produce amazing wheels for trucks and jeeps," said Anthem Wheels Founder, David Rauch. "At the center of our strategy is a dedicated group of truck and Jeep owners that have signed on to help us build the best wheel company ever."

Based in the Chicago area, Anthem Wheels was founded by a handful of guys, each with experience in….

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