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12. April, 2013|Copywriting|No comments
posted by Anthony Santiago


First let’s understand what a press release is. A press release is a short news story that is written in third person. It seeks announce or inform readers, journalists, reporters and media about the newsworthiness of a particular person, event, service or product. It is often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter. Press Releases are an essential tool in any marketing campaign and can help boost the company’s presence online.

Storytelling: Create a Good Press release

Here are some tips to help you write an interesting news release. The first thing to consider is that you need to think about how to tell the story. Reporters looking for the next article to write will be looking at press releases for ideas to run. Creating a compelling story will help increase your chance of getting picked up or possibly getting interviewed.

Making a Good First Impression

Like any other articles headline is the most important. It catches the attention of the reader at the same time it will keep them interested about the whole story. Some of PR professionals recommend writing your headline at the end, so that your article will be surely remembered. Headlines should tell the beginning and the end of the story. It’s your bait to have the fish bite into the hook.

Headlines are the first line in getting someone to click through to read more. It’s important that the headline not be TOO HYPEY. Simply stick to the facts and keep it as short as possible. There are various formulas online on what makes a good headline, but in the end, it just needs to communicate clearly and engage the reader.

Steer clear from adding extraneous punctuation or very sales oriented words. Remember, this is a new release and NOT an advertisement.

Writing the Body

Get to the point on the first or second paragraph to keep your reader interested. Provide all the necessary details or information the reader need. It’s important that none of those details are murky or seem to not line up or leave room for confusion or misinterpretation. Keep it concise and easy to understand. Stop beating around the bush. Keep your story straight. Some articles should be not too serious unless you want to bore your reader to death, it’s ok to put humor but not too much or it will sound more of a fiction story rather than a Press Release.

Your introduction should help frame your story and provide all the pertinent information. The secondary paragraph should get to the meat of the story with supporting details and key points.

Include Your Information

It is vital that you put your information on the article. You need to put your name, email and how they can have a follow up on your work. It’s also a sign of ownership and claim on the article. Readers would believe that the article is no just based on the writer’s point of view but on facts when this information is included.

Avoid Common Mistakes: Be Grammatically Correct

Be grammatically flawless. Proof-read your work before submitting, Have other people read it and criticize it. In that way you will know your errors and would be able to correct it as early as possible Just Remember, write to impress. Press releases are your way to communicate with people and let them hear your voice, your way to let them understand what your point of view, and make that impression last


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